Terms of Use & Course Licence

Most terms pages are written to be unreadable. This one isn't. You should be able to get through it in about four minutes and know exactly where you stand.

The parts written in tighter, more formal language (the liability section, the licence restrictions, the results section, the dispute section) are written that way on purpose. Those are the ones that actually get tested if something goes wrong, and they need to be precise. Everything else is just plain English.

Two things worth knowing up front, because a lot of sites hide them: there's a binding arbitration clause in section 22, and you can opt out of it within 30 days by sending me a message. Small claims court is always still open to you either way.

1. Who you're dealing with

Benjamin Boman, an individual sole trader. One person, not a company.

Contact: https://benjaminboman.typeform.com/to/jFFsSqiz

2. You're buying through Gumroad, not from me directly

This trips people up, so let me be clear about it.

leadads.guide is sold through Gumroad, and Gumroad is the merchant of record. In practice:

• The sale itself is a contract between you and Gumroad, under Gumroad's terms.
• Gumroad takes your payment, adds any tax, and sends your receipt.
• Gumroad hosts the course and gives you access to it.
• Gumroad processes refunds and chargebacks.

What you're reading right now covers something different: your licence to use the course content, and your use of this website. It sits alongside Gumroad's terms rather than replacing them.

By buying or accessing the course, you're agreeing to this.

3. What you're getting

leadads.guide is a self-paced course on running lead gen with Meta ads. Inside it:

• A main walkthrough video, zero to a live campaign
• A set of reference videos
• An image template pack
• A copywriting structure
• A video on managing a campaign once it's live
• A diagnostic matrix for lead quality vs lead cost

It's a digital product. Nothing physical shows up in the post.

And to be equally clear about what it is not: there's no coaching, no consulting, no account audits, no one-to-one support, and nothing done-for-you. If you want that, that's a different conversation and a different price. This is the course.

Price: $97 USD, one time. Gumroad adds any sales tax, VAT, or GST at checkout.

4. What "lifetime access" actually means

A lot of people sell "lifetime access" and never define it, which is a bit of a con. So here's my definition.

Lifetime access means access for as long as I'm still selling the course. It does not mean the length of your natural life, and it isn't a promise that persists forever.

If I retire the course, I'll give you reasonable notice and, where I can, a way to download what you paid for.

The other honest caveat: access runs through Gumroad's platform. If Gumroad disappears tomorrow, that's outside my control. I'd do what I could, but I'm not going to pretend I have power I don't have.

5. What you can do with it, and what you can't

When you buy, you get a personal, non-exclusive, non-transferable, revocable licence to use the content for your own business, or for the business of an employer or client you work for directly.

Go for it:

• Use the templates, structures, and frameworks in your own live campaigns
• Use them in campaigns you run for your clients. That's the whole point.

Don't:

• Share your login, or hand access to someone who hasn't bought
• Resell, redistribute, sublicense, or give the content away
• Repackage the content into a competing course or paid training
• Publish it publicly, in whole or in part
• Scrape it, bulk-download it, or systematically extract it
• Use it, in whole or in part, to train, fine-tune, or develop any machine learning or AI model

The line is simple: use the material to run ads, don't use it to become my competitor or my distributor.

6. Who owns the content

I do. The videos, templates, written material, frameworks, and the matrix stay my intellectual property. Nothing here transfers ownership to you. The licence in section 5 is the full extent of what you're getting.

7. Refunds

30 days. If it's not right for you, ask for your money back inside 30 days of buying.

• Refunds go through Gumroad, on their process.
• The money goes back to the card you paid with.
• When you're refunded, the licence ends and your access is switched off. Keeping the materials and using them after a refund is a breach of these terms and a copyright infringement.

I'll say the quiet part out loud: if someone bulk-downloads everything and then requests a refund, or refunds repeatedly, or starts passing the content around, I'll decline it. That's not a customer, that's theft with extra steps. It's a tiny minority of people and it doesn't change anything for you if you're acting in good faith.

On chargebacks: if you raise a chargeback instead of just asking me for a refund, I'll revoke access and I won't sell to you again. Ask first. It's a 30-day window and I'm not going to fight you on it.

8. EU and UK buyers: the 14-day withdrawal thing

If you're a consumer in the EU or UK, you normally get a 14-day right to withdraw from a purchase. But because this is digital content you get instant access to, that right falls away once you start accessing it. You consent to that at Gumroad's checkout.

Practically speaking, this doesn't cost you anything. My 30-day refund policy is more generous than the 14-day statutory right anyway.

9. I'm not guaranteeing you results

This is the most important section on this page. Please actually read it.

Nothing in this course is a guarantee of results.

Here's the reality of the job, and I say this as someone who does it full time. Ad performance depends on your offer, your market, your pricing, your competition, your budget, your creative, your sales process, how fast you follow up leads, and how well you execute. Almost none of that is in the course's control. Two people can follow this thing line for line and end up with completely different outcomes. That's not a cop-out. That's just what running ads is.

So, to be unambiguous. No representation is made, and no guarantee is given, as to:

• Any level of income, revenue, or profit
• Any cost per lead, cost per acquisition, return on ad spend, or conversion rate
• Any volume or quality of leads
• Any specific result of any kind

Any numbers, screenshots, case studies, or examples I show you are illustrative of what happened in a specific account, under specific conditions, at a specific time. They're not typical, they're not average, and they're not a forecast of what you'll get. Your results will be different.

Your ad spend is your ad spend. You're responsible for it, and for anything you lose on it.

If you wanted someone to promise you a number, there are plenty of people who'll do that. I'm not one of them, and honestly, you should be suspicious of the ones who are.

10. This isn't professional advice

It's education. It's not legal, financial, tax, or professional advice, and you shouldn't treat it as such. If you need that, go get it from someone qualified to give it.

11. Meta will change things, and I don't control Meta

Something to keep in mind: this course teaches you a platform I don't own.

Meta changes its interface, its features, its policies, and its enforcement whenever it likes, usually without telling anyone. So:

• Parts of the course will go out of date between updates. I keep it current, but there's always lag.
• I accept no liability for your ad account getting restricted, suspended, or banned, for ads getting disapproved, or for any other enforcement action Meta takes against you.
• I accept no liability for Meta changing its platform, its pricing, its targeting options, or how lead ads work.

Staying inside Meta's advertising policies is on you.

12. Your own compliance is your own problem

Worth being direct about this one, because it's the bit people forget.

Lead ads collect personal data from members of the public. That makes you a data controller. You are responsible for your own compliance with privacy, data protection, marketing, and consumer law when you run these campaigns. Getting valid consent, publishing your own privacy notice, handling lead data lawfully, all of it.

Nothing in this course reduces those obligations, and I'm not liable if you don't meet them.

13. The course will change

I'll add things, update things, and sometimes remove things. I'm not obliged to keep any specific video or module up forever.

14. If you break the rules

If you breach these terms, particularly the restrictions in section 5, I can suspend or terminate your access immediately, without a refund.

15. Uptime

Best effort, no guarantee. The course lives on Gumroad's platform. Their outages and maintenance are their outages and maintenance.

16. Warranties

To the fullest extent permitted by law, the course and website are provided "as is" and "as available", with no warranties of any kind, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, accuracy, or non-infringement.

17. Limitation of liability

To the fullest extent permitted by applicable law, the total aggregate liability of either party for any and all claims arising out of or related to the course, the website, or these terms, whether in contract, tort, negligence, strict liability, or otherwise, and regardless of the number or type of claims, is strictly limited to the total amount actually paid by you for the course.

Further, to the fullest extent permitted by law:

• Neither party is liable for indirect, incidental, consequential, special, exemplary, or punitive damages.
• Neither party is liable for lost profits, lost revenue, lost business, lost opportunity, lost data, or wasted advertising spend, however caused, and even if advised of the possibility of such damages.
• These limits apply in aggregate across all claims, not per claim.

Plain version: this is a $97 course. If it goes wrong for you, the most you can get back from me is the $97. I'm not underwriting your media budget, and you can't stack claims to get around that.

This cap runs both ways. It's the same ceiling on what I could ever come after you for.

18. Indemnity

You agree to indemnify and hold me harmless against any claims, losses, damages, and costs arising from your misuse of the content, your breach of these terms, or your own advertising activity.

19. Your consumer rights still stand

Nothing here removes any right or remedy that can't lawfully be removed, including mandatory consumer protections under EU, UK, Australian, or your local law. If a clause above conflicts with one of those rights, the right wins and the clause only applies as far as the law allows.

I'm not trying to lawyer you out of your statutory protections. The clauses above are there to stop the genuinely bad-faith stuff, not to strip you of anything you're entitled to.

20. Things outside anyone's control

I'm not liable for failures or delays caused by things outside reasonable control. Platform outages, internet failures, government action, natural disasters, war.

21. Assignment

I can transfer these terms and the business behind leadads.guide to another entity, including a company I control. You can't transfer your licence to someone else.

22. If there's a dispute

22.1 Talk to me first

Message me before you do anything else. Use the contact form.

In my experience essentially every problem that comes up here gets solved in one message. It's a $97 course. Nobody should be spending legal fees over this, on either side, and I'm not going to make you fight for a refund that I'd have just given you if you'd asked.

Neither of us can start a formal proceeding until we've spent 30 days trying to sort it out informally. Send a short written description of the problem and what you want. Most of the time, that's the end of it.

22.2 If that doesn't work: online arbitration

If we can't resolve it in 30 days, any dispute arising out of or relating to the course, the website, or these terms will be resolved by binding online arbitration administered by New Era ADR (https://www.neweraadr.com) in accordance with its Virtual Expedited Arbitration Rules.

The arbitration will be conducted entirely virtually, by document submission and video conference. Nobody flies anywhere. Judgment on the award may be entered in any court with jurisdiction.

22.3 Small claims stays open to you

You can always take a claim to small claims court instead of arbitration, in your local jurisdiction, if it qualifies there. That's your choice, not mine, and nothing in this section takes it away from you.

For a $97 product, small claims is usually the cheaper and faster route anyway, and I'd rather tell you that than quietly bury it.

22.4 Costs

If I am the one who starts the arbitration, I pay the full filing and administrative fees.

If you start it, and the amount in dispute is $10,000 or less, I will pay your filing and administrative fees. I'm not going to use the cost of arbitration as a wall to stop you bringing a legitimate claim about a $97 course. Each of us covers our own legal costs otherwise.

22.5 No class actions

Claims are brought individually, in your own name. Not as a plaintiff or class member in any class, collective, consolidated, or representative action. The arbitrator has no power to consolidate claims or to preside over any form of representative proceeding.

If this paragraph is found unenforceable, then section 22.2 does not apply to that claim, and it goes to court instead.

22.6 You can opt out of arbitration

You have 30 days from the date of purchase to opt out of 22.2 and 22.5.

To opt out, just send me a message through the contact form saying you're opting out of arbitration. That's the whole process. No form, no fee, no argument, and it doesn't affect your access to the course or anything else in these terms.

If you opt out, disputes go to court in the ordinary way.

22.7 Consumers in the EU, UK, and Australia

If you're a consumer in the EU, the UK, or Australia, sections 22.2 and 22.5 do not apply to you.

You keep your full statutory rights, including the right to bring a claim in the courts of your own country, and nothing in these terms requires you to arbitrate. Your mandatory local consumer protections apply regardless of anything written here.

23. The boring general bits

• Severability: if one clause turns out to be unenforceable, the rest still stand.
• Entire agreement: these terms, plus Gumroad's terms, plus the Privacy Policy, are the whole deal.
• No waiver: if I don't enforce something once, that doesn't mean I've given up the right to enforce it later.

24. Changes to these terms

I can update these. When I do, the effective date at the top changes. Changes apply going forward. They don't retroactively rewrite a purchase you've already made.

25. Contact

https://benjaminboman.typeform.com/to/jFFsSqiz