Follow the workflow I use in practice as a freelance ads manager, with the templates and cheatsheets to get you there.
The main video is the whole path, start to finish. You watch it once and you have a campaign running. Everything below is depth you take when you want it.
An image template pack and the copy structure I write client ads with. You're not staring at a blank page. You're filling in something that already works.
Lead quality against lead cost, four quadrants. Whatever your campaign is doing right now, it's in one of those boxes, and the box tells you what to change.
I'm a freelance PPC specialist running Hungry Bear Digital from Southeast Asia. My clients are in the US, UK and Asia, all of them lead gen for high-ticket services, local and national. That's all I do. I'm in Ads Manager most days.
Before freelancing I spent 10+ years as a marketing manager in the US, China, Korea and Australia. So I've been on the other side of the agency relationship, trying to work out whether the numbers I was shown were any good.
This is what I actually run with paying clients. No income claims, no overnight-results promises. Just the mechanics, and the mechanics are learnable in an afternoon.